Miami is set to become the epicenter of luxury once again as ModaMiami gears up for its highly anticipated second edition on March 1-2, 2025. Bringing together an unparalleled collection of elite automobiles, yachts, and luxury brands, the event promises a spectacle that blends high-performance engineering with an extravagant lifestyle.
With nearly 400 of the world’s most coveted cars on display and a $100 million auction by RM Sotheby’s, ModaMiami is redefining what it means to experience luxury.
A Celebration of Automotive Excellence
One of the biggest attractions this year is the presence of some of the most legendary names in the automotive world. Mercedes-Benz will make a statement by showcasing the iconic Mercedes-Benz 300 SLR (W 196 S, 1955)—a car that defined motorsport history with its innovative engineering and legendary drivers like Stirling Moss and Juan Manuel Fangio.
Another highlight is the Mercedes-Benz SLR McLaren Stirling Moss (Z 199, 2009), a rare speedster with only 75 units ever built, seamlessly merging 1950s racing aesthetics with modern performance.
Beyond Mercedes-Benz, attendees can expect a strong presence from Jaguar Land Rover, Rolls-Royce, and other industry giants, unveiling exclusive models and new debuts. The weekend will also be filled with exciting activations, from test drives to interactive exhibits that allow enthusiasts to engage with these iconic brands.
The $100 Million RM Sotheby’s Auction
For collectors and investors, RM Sotheby’s will present a high-stakes auction featuring an extraordinary lineup, including cars from the prestigious Indianapolis Motor Speedway Museum Collection.
With nearly $100 million in collector cars on the docket, this auction isn’t just about buying and selling—it’s a showcase of automotive history.
Yachts, Aviation, and Luxury Lifestyle
ModaMiami isn’t just an automotive event—it’s an immersion into a world of luxury. Yachts will play a major role in this year’s showcase, with Wajer Yachts leading the charge. Known for their sleek design and unmatched performance, these high-end vessels will be on full display, giving attendees a glimpse into the world of elite yachting.
In the aviation sector, Dassault Aviation brings the same precision and innovation from its fighter jets to luxury private aircraft. With a reputation for excellence, the brand’s presence at ModaMiami will appeal to those looking for the ultimate in air travel.
Adding to the experience, luxury hospitality brands like Casa Tua will curate an exclusive atmosphere at Club Moda, offering top-tier dining and entertainment experiences throughout the weekend.
Star-Studded Hosts and Industry Icons
A lineup of well-known personalities will guide attendees through this immersive event. Automotive media giants Shmee150 and Ed Bolian will host the prestigious 100 Club event, bringing their deep industry knowledge and engaging presence to the show. Meanwhile, seasoned experts like Nic Waller, President of the Audrain Automobile Museum, and Bill Warner, founder of the Amelia Island Concours, will add depth to the event with their wealth of experience.
Reflecting on the event’s evolution, ModaMiami’s Director of Communications, Ethan Gibson, expressed excitement for the future, stating, “When we introduced ModaMiami in 2024, we set out to elevate the experience beyond traditional concours events. The response was incredible, and for 2025, we’re taking it even further—creating a destination that welcomes collectors, enthusiasts, and families alike.”
The Future of Luxury Events
ModaMiami is more than just an event—it’s a statement about where the worlds of automotive, aviation, yachting, and lifestyle are headed. As the second edition promises to be even more extravagant than its debut, one thing is certain: ModaMiami is setting a new gold standard for luxury experiences.
From exclusive test drives to high-stakes auctions, breathtaking yachts to the rarest automobiles, ModaMiami 2025 is shaping up to be an unmissable event for those who live and breathe luxury.