In a bid to become “the world’s most valuable luxury car brand,” Mercedes is overhauling its product portfolio by splitting models into three categories: Entry Luxury, Core Luxury, a…
Mercedes Plans To Become A Pure Luxury Brand
Like many carmakers, Mercedes has been banging the drum of value over volume for a while now, and the executive team used the Monaco event to sketch out what that will mean for the German brand. By 20…
Mercedes Strategy For Luxury-Car Profit Race
Mercedes-Benz has said it will drop some of its cheaper models and focus on the more profitable luxury end of the market. The German carmaker will recast itself as “a dedicated pure-play luxury …
GM Plans To Re-Enter Europe, CEO Barra Says
As electric vehicles are booming in Europe, the second-largest EV market in the world next to China, GM is considering a return to the continent. Speaking at the Milken Global Conference in Los Angele…
All You Need To Know About Honda 2024 Prologue EV
The compact 2024 Prologue SUV, Honda’s second attempt at an EV after the ill-fated Clarity sedan, appears to be on track and thoroughly competitive thanks to a joint development agreement with GM. Det…
All You Need To Know About The New Ferrari SP48
Ferrari has extensively redesigned its F8 Tributo mid-engined supercar to create the SP48 Unica for a long-standing client. The latest entry into the ultra-exclusive One-Off series, after last year’s …
Full Review Maserati Grecale GT 2022
It’s beginning to feel like the world has forgotten how to make anything but SUVs these days, but Maserati, even by its own admission, is actually fairly late to the game with this one; the Grecale is…
Aston Martin Joins The Ferrari Chace With Help From Mercedes
Despite a plethora of financial woes, it seems Aston Martin is finally pivoting to profitability. In 2021, sales increased by 115% in the United States, a key market for the brand. Part of this incred…
Bugatti Reveals Details Of Two More Custom Chiron Sur And Their Paint Jobs
The Chiron is the fastest, most powerful, and exclusive production super sports car in Bugatti’s history. Its sophisticated design, innovative technology, and iconic, performance-oriented form make it…
Honda HR-V 2022 Review That We All Need
The Honda HR-V family SUV is like the David Beckham of the car world; it’s been in the public eye since the Nineties and tried out some radically different looks. The original HR-V had a boxy, r…